Creating A Brilliant Blog Name
Is
creating a blog name worth spending time on? What’s even in a name?
Even if you’re not aspiring to build a blogging empire, the name you choose for your blog is a vital piece of the puzzle.
Your
blog name appears on every page, and is the summarization of the
‘brand’ of your blog.
This is something I wish I’d thought more about when I began – my blog name
doesn’t
tick all the boxes on the list below – but it does tick some, and it’s
become established and well known enough that I don’t want to change it
again at this stage.
But if you’re at an earlier stage of building your blog, or haven’t
started your blog yet – make sure to consider the points below when you
come to creating your blog name.
For the well established blogger, this list offers some useful
pointers for naming not only future blogs, but e-books, courses, or
products you may create in the future…
5 Steps to Creating Your Blog Name
1. Consider the Subject of Your Blog
Creating a blog name which somehow describes the core subjects covered on your blog is important.
At a glance, visitors and potential readers will have some idea what’s
in store for them – and making things easy for your readers (especially
new ones) is always a good thing.
Here are two good examples:
Mavis Nong’s
AttractionMarketingOnline
Andrew Rondeau’s
WeBuildYourBlog
It’s immediately obvious from these blog names what kind of content you’ll find if you visit them.
2. Include Keywords
It’s well worth including some simple, high impact keywords which relate to your blog subject – even if you’re not thinking about attracting search engine traffic at this point. A couple of examples:
Ana Hoffman’s
TrafficGenerationCafe
Ileane Smith’s
BasicBlogTips
In each case, their blog name (and URL – see point 5 below) includes a
keyphrase – ‘Traffic Generation’ and ‘Blog Tips’ or ‘Basic Blog Tips’
As well as giving a clear idea of the subject matter, both of these
blogs will have a better chance to rank for terms related to their
principle keywords by having them included in their name.
3. Make it Stand Out!
I’ve written before about why and
how to make your blog unique – and the same principle applies to your
blog name.
This is one of the areas where I think Blogger’s Alchemy does well –
whilst it’s not as clear about the content within as some blog names, it
has an intriguing and original quality which has impact and is highly
memorable.
Two other examples with a unique and memorable feel to their names are
Justin Germino’s
DragonBlogger
Francisco Perez’
iBlogZone
4. Sound, Rhythm, Aliteration
The sound and feel of a name helps give it impact.
Simple names with a powerful ring to them, and names that somehow ‘roll
off the tongue’ work well for sticking in people’s minds and being
instantly recognizable.
Examples:
Keisha Easley’s
WeBlogBetter
Ileane’s Basic Blog Tips (again – great name Ileane!)
These two feature the same letter at the beginning of two of their
three words, making them easy to say, hear and remember. They also have a
rhythmic feel which embeds them more firmly into the subconscious.
Another way to take this principle even further is with Rhyme, but I
can’t think of any blogs names which have a rhyming element to them. Can
you?
5. Make Your Blog Name and Domain Name the Same
I know, I know – I haven’t done this. Yet. It’s getting higher up my
master to do list.
It’s a big deal to change your URL once you’re established and built up backlinks, and branded yourself. But it
is possible. Jane Sheeba from ProbloggingSuccess wrote this
guide to moving a WordPress blog to a new domain name after she changed her blog name from Find All Answers to Problogging Success.
Having the same blog name and URL has better brand
continuity, and also supports your search rankings for the keywords
contained in your name. Both Blog Title and Domain Name are very strong
ranking signals (since they’re not that readily changed), so getting
them aligned with principle keywords is an important step.
Your Own Name As Your Blog Name?
No. In most circumstances, don’t do it. I did, and as a result, I still to have to change domain names as I mentioned above.
If you are branding yourself as a leader in MLM or Network marketing,
or as an author or speaker, then ‘yourname.com’ is a good idea.
Otherwise, not.
- Your target audience are not searching for your name, they’re searching for a solution to their problem (at least to begin with)
- If you use your own name, the blog has far less sale-ability.
I know most bloggers aren’t thinking about this, but established blogs
do sometimes change hands for large sums of money. Thing is – if the
brand and blog name is your own name, it doesn’t have as much value to
anybody else!
- You own name doesn’t mean much to a new visitor.
Having it emblazoned across the top of your page tells a new arrival
nothing of the content of your blog, and unless you fit examples such as
those mentioned above, you’re missing an important opportunity to let
people know what your blog has to offer them.
How did you Create your blog name?
What brand, product and blog names stand out and stick in your mind and why?
Please share this post, and your thoughts on the subject with a comment below…
5 Steps to Creating a Brilliant Blog Name © 2011 Blogger’s Alchemy
Here
at Blogger's Alchemy, Jym shares simple tips, tricks, strategies and
techniques to make blogs remarkable, successful and exceptional.
For a long time, he felt like his blogging career was going nowhere
fast. That is, until he learned and implemented the things that you'll
learn if you stick around...
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